![]() Alfred touts itself as building the ” future of living. Neumann’s personal stake in the investment round is estimated at $30 million, with other investors including Spark Capital, New Enterprise Associates, and apartment developer Greystar Real Estate Partners LLC. Alfred cofounder and CEO Marcela Sapone told TechCrunch in 2019 that as WeWork transformed commercial real estate, Hello Alfred is transforming residential real estate, and redefining what. Alfred cofounder and CEO Marcela Sapone told TechCrunch in 2019 that as WeWork transformed commercial real estate, Hello Alfred is transforming residential real estate, and redefining what it. The only difference is that this time, he’s doing it by investing in the residential sector.īloomberg reports that Neumann’s family investment office, 166 2nd LLC, will be leading a $42 million funding round in Alfred (also known as Hello Alfred), a platform focused on providing both concierge-type services and residential management tools to apartment buildings. Now, just over a year after his ousting, Neumann is getting back into the real estate business. Founded in 2015 by Marcela Sapone and Jess Beck, Hello Alfred is building the future for residential living by offering intuitive, personalized support. ![]() At least until a failed 2019 IPO sent the company’s fortunes into a free-fall and forced the resignation of controversial cofounder Adam Neumann. Essentially, they hire home managers to tackle the small tasks that no one wants to deal with: grocery shopping, doing laundry, taking out the trash. Their company is dedicated to bringing hotel-style hospitality to more households. Jessica Beck serves as the Co-Founder & COO for Hello Alfred. Sapone is the co-founder and CEO of Hello Alfred. Remember WeWork? Back when people still went to offices, the SoftBank-backed startup was considered a hot commodity that’d struck gold with its business model built on shared workspaces. Marcela Sapone serves as the CEO / President of Hello Alfred.
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